AI-native
Go To Market
Advisory

Battle-tested Go To Market leadership meets AI-native execution — built for companies that are serious about scaling revenue.

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Over 20 years of Go To Market leadership

ChannelAdvisor (Rithum) · eBay · Salesforce · Commerce · Amplience
Expertise

AI-native expertise across
the full revenue lifecycle

Blending decades of enterprise GTM leadership with modern AI tools to drive measurable outcomes for your business.

GTM Strategy & Roadmapping

Build a crisp, executable go-to-market plan — from ICP definition and market segmentation to channel strategy and launch sequencing. Grounded in real operational experience at scale.

Revenue Operations Design

We design and build AI-native infrastructure from the ground up: CRM architecture, intelligent pipeline management, predictive forecasting, and the dashboards your leadership team will actually trust.

AI-Enhanced Sales Execution

Embed AI into your sales motion — from intelligent prospecting and call coaching to deal scoring and automated follow-up. Increase rep productivity without increasing headcount.

Sales Process & Methodology

Build repeatable, scalable playbooks grounded in proven enterprise and mid-market methodologies. Reduce ramp time, tighten deal cycles, and give your team a framework that wins.

Open New Revenue Channels

Unlock new revenue through channels, marketplaces, and strategic partnerships. Deep experience building programs at eBay and ChannelAdvisor translates to faster time-to-revenue for your team.

Fractional CRO Leadership

Get a seasoned Chief Revenue Officer embedded with your team — aligned with your investors and driving revenue from day one. All the impact, none of the overhead.

About

Meet the team

Senior GTM leaders who've been in the seat — and now bring that experience directly to your business.

Rob Walter

Rob Walter

Founder & Fractional Chief Revenue Officer

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Rob brings 20+ years of enterprise and mid-market Go To Market leadership across some of the most influential technology companies in commerce and CRM. Having led revenue teams at ChannelAdvisor (now Rithum), eBay, Salesforce, Commerce, and Amplience, he has a proven track record of building high-performance sales organizations and designing scalable RevOps infrastructure. From 6 to 600 people and $9M ARR to $350M, Rob has a track record of driving predictable growth.

Today, Rob applies that same operational experience through an AI-native lens — helping companies move faster, forecast smarter, and scale without the bloat of a traditional GTM build-out.

GTM Strategy RevOps Fractional CRO AI-native Sales Channel Strategy Enterprise SaaS
Insights

From the Blog

Practical GTM thinking from the field — no fluff, no theory. Just what actually works.

RevOps
Why Your CRM Is Lying to You — And What to Do About It

Dirty data, missing fields, and reps who update deals only when they feel like it. Here's how to build a CRM architecture that actually reflects reality — and keeps it that way.

Apr 18, 2026 · 5 min read Read more
AI & GTM
The AI-Native Revenue Stack: What It Is and Why You're Already Behind

The best sales orgs in 2026 aren't just using AI tools — they've rebuilt their entire revenue motion around them. Here's what that infrastructure actually looks like.

Apr 10, 2026 · 6 min read Read more
Leadership
Fractional CRO vs. Full-Time Hire: How to Know Which You Actually Need

Most early and mid-stage companies hire a full-time CRO too early — and pay for it. Here's a framework to help you make the right call at the right stage.

Apr 3, 2026 · 4 min read Read more
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Services

Choose your engagement

Flexible engagements designed to meet you where you are — and take you where you need to go.

AI-native Rev Ops
For companies that need to build or rebuild the revenue infrastructure beneath their sales motion — with modern AI tooling baked in from the start.
  • ✓ RevOps audit & gap analysis
  • ✓ CRM architecture & data hygiene
  • ✓ AI tool selection & implementation
  • ✓ Pipeline & forecasting framework
  • ✓ Reporting & KPI dashboards
  • ✓ Ongoing advisory support
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AI-native Fractional Leadership
For companies that need senior revenue leadership — embedded and ready to execute — without the cost or commitment of a full-time CRO hire.
  • ✓ Everything in AI-native Rev Ops
  • ✓ Fractional CRO engagement
  • ✓ GTM strategy & execution
  • ✓ Sales team leadership & coaching
  • ✓ Board & investor reporting
  • ✓ Channel & partner development
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Ready to scale your revenue
the AI-native way?

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No spam, no pressure. We'll respond within one business day.