AI-native
Go-to-Market
Advisory

Battle-tested Go-to-Market leadership meets AI-native execution. Efficient revenue growth, by design.

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Over 20 years of Go-to-Market leadership

ChannelAdvisor (Rithum) · eBay · Salesforce · Commerce · Amplience
Expertise

AI-native expertise across
the full revenue lifecycle

Blending decades of enterprise GTM leadership with modern AI tools to drive measurable outcomes for your business.

GTM Strategy & Roadmapping

Build a crisp, executable go-to-market plan — from ICP definition and market segmentation to channel strategy and launch sequencing. Grounded in real operational experience at scale.

Revenue Operations Design

We design and build AI-native infrastructure from the ground up: CRM architecture, intelligent pipeline management, predictive forecasting, and the dashboards your leadership team will actually trust.

AI-Enhanced Sales Execution

Embed AI into your sales motion — from intelligent prospecting and call coaching to deal scoring and automated follow-up. Increase rep productivity without increasing headcount.

Sales Process & Methodology

Build repeatable, scalable playbooks grounded in proven enterprise and mid-market methodologies. Reduce ramp time, tighten deal cycles, and give your team a framework that wins.

Open New Revenue Channels

Unlock new revenue through channels, marketplaces, and strategic partnerships. Deep experience building programs at eBay and ChannelAdvisor translates to faster time-to-revenue for your team.

Fractional GTM Leadership

Get a seasoned Chief Revenue Officer embedded with your team — aligned with your investors and driving revenue from day one. All the impact, none of the overhead.

About

Meet the team

Senior GTM leaders who've been in the seat — and now bring that experience directly to your business.

Rob Walter

Rob Walter

Founder & Fractional Chief Revenue Officer

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Rob brings 20+ years of enterprise and mid-market Go-to-Market leadership across some of the most influential technology companies in commerce and CRM. Having led revenue teams at ChannelAdvisor (now Rithum), eBay, Salesforce, Commerce, and Amplience, he has a proven track record of building high-performance sales organizations and designing scalable RevOps infrastructure. From 6 to 600 people and $9M ARR to $350M, Rob has a track record of driving predictable growth.

Today, Rob applies that same operational experience through an AI-native lens — helping companies move faster, forecast smarter, and scale without the bloat of a traditional GTM build-out.

GTM Strategy RevOps Fractional CRO AI-native Sales Channel Strategy Enterprise SaaS
Insights

From the Blog

Practical GTM thinking from the field — no fluff, no theory. Just what actually works.

Operations
The 28% Problem — Why AI-Native GTM Means More Time With Customers

B2B reps spend roughly 28% of their week selling. The other 72% is admin, CRM updates, and internal meetings. AI-native isn't "more software" — it's the system doing the admin so the human can sell.

May 6, 2026 · 5 min read Read more
AI & GTM
The AI-Native Revenue Stack: What It Is and Why You're Already Behind

The best sales orgs in 2026 aren't just using AI tools — they've rebuilt their entire revenue motion around them. Here's what that infrastructure actually looks like.

Apr 10, 2026 · 6 min read Read more
Foundations
Four GTM Foundations You Need Before You Can Be AI-Native

AI doesn't fix broken systems — it amplifies them. Before any company can earn the AI-native label, four foundations need to be in place. Skip them and you're paying SaaS bills that won't move the number.

May 4, 2026 · 5 min read Read more
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Services

Choose your engagement

Flexible engagements designed to meet you where you are — and take you where you need to go.

AI-native Rev Ops
For companies that need to build or rebuild the revenue infrastructure beneath their sales motion — with modern AI tooling baked in from the start.
  • ✓ RevOps audit & gap analysis
  • ✓ CRM architecture & data hygiene
  • ✓ AI tool selection & implementation
  • ✓ Pipeline & forecasting framework
  • ✓ Reporting & KPI dashboards
  • ✓ Ongoing advisory support
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AI-native Fractional Leadership
For companies that need senior revenue leadership — embedded and ready to execute — without the cost or commitment of a full-time CRO hire.
  • ✓ Everything in AI-native Rev Ops
  • ✓ Fractional CRO engagement
  • ✓ GTM strategy & execution
  • ✓ Sales team leadership & coaching
  • ✓ Board & investor reporting
  • ✓ Channel & partner development
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AI-native Transformation Co-pilot
For companies already planning a GTM tech stack overhaul — ride shotgun with an expert to make sure AI is built in from the start, not bolted on after.
  • ✓ Tech stack audit & vendor selection
  • ✓ Migration planning & oversight
  • ✓ AI-native configuration guidance
  • ✓ Change management & team enablement
  • ✓ Post-launch optimization
  • ✓ Ongoing advisory support
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Ready to scale your revenue
the AI-native way?

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